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When Should You Compare Your KPIs to Best Practice Guidelines?
Last week I attended NCM’s semi-annual meeting of all its divisional directors, 20 Group moderators, Retail Operations consultants, and NCM Institute faculty members, who, along with our CEO set aside...
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Traditional Dealership Marketing vs. Digital Marketing
As I speak to dealers and GMs a common question they struggle with is: “How much of my budget should go to traditional marketing and how much should go to digital marketing?” It is an interesting...
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The Changing Role of Used Vehicle Management
Over the last ten years, anyone who has not witnessed dramatic changes in the used vehicle arena must have his/her head in the sand. Why is it then that so many franchised new vehicle dealers have...
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40 Percent or More of Your Website Traffic Comes from Mobile. Are You Ready?
You build a website thinking that customers will take the time to go to a computer and do their research. After all, they’re going to spend thousands of dollars on a new or pre-owned vehicle, so you...
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4 Reasons Why Video is Your Fiercest Weapon
Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have...
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Intimidated by digital marketing? Don’t be!
It doesn’t matter what amazing deal, video or article you have, unless someone sees it! That’s why digital marketing is so important. It drives traffic to your website, and that traffic to your...
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5 Reasons Why You MUST Attract Digital Car Shoppers
Headline after headline tells us that the internet is playing a huge role in new vehicle sales. But just how important is it to the bottom line? NCM staffers did the research, and the results are...
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